PUMA NITRO FASTROID

The goal was to create a visual narrative that conveyed the sensation of supersonic speeds, pushing the boundaries of traditional footwear.

As a key contributor to the project, my role encompassed various facets, including conceptualization, design, and production. I played a crucial part in ensuring that the core concept of merging fashion and technology was translated seamlessly into both stills and motion.

Striking the right balance between a cohesive look and the desired sense of speed became a focal point of our creative process.

INFO

Client: Puma

Creative Studio: Pretty Soon

Creative Direction: Ben Wright & Regan Matthews

3D Design & Motion: Matthew Lawless

3D Modeling: Lukasz Szeflinski

3D Texturing: Luca Dante

Music: Dabow

Producer: Louella Campbell

FASTROID

Puma Nitro Fastroid Art Direction Motion Design Matthew Lawless
Puma Nitro Fastroid Art Direction Motion Design Matthew Lawless
Puma Nitro Fastroid Art Direction Motion Design Matthew Lawless
Puma Nitro Fastroid Art Direction Motion Design Matthew Lawless
Puma Nitro Fastroid Art Direction Motion Design
Puma Nitro Fastroid Art Direction Motion Design Matthew Lawless
Puma Nitro Fastroid Art Direction Motion Design Matthew Lawless
Puma Nitro Fastroid Art Direction Motion Design Matthew Lawless
Puma Nitro Fastroid Art Direction Motion Design Matthew Lawless
Puma Nitro Fastroid Art Direction Motion Design Matthew Lawless
Puma Fastroid Nitro Art Direction Motion Design
Puma Nitro Fastroid Art Direction Motion Design Matthew Lawless

STILLS & MOTION EXPLORATION

Puma Nitro Fastroid Art Direction Motion Design Matthew Lawless
Puma Nitro Fastroid Art Direction Motion Design Matthew Lawless
Puma Nitro Fastroid Art Direction Motion Design Matthew Lawless
Puma Nitro Fastroid Art Direction Motion Design Matthew Lawless
Puma Nitro Fastroid Art Direction Motion Design Matthew Lawless
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