PUMA NITRO FASTROID
The goal was to create a visual narrative that conveyed the sensation of supersonic speeds, pushing the boundaries of traditional footwear.
As a key contributor to the project, my role encompassed various facets, including conceptualization, design, and production. I played a crucial part in ensuring that the core concept of merging fashion and technology was translated seamlessly into both stills and motion.
Striking the right balance between a cohesive look and the desired sense of speed became a focal point of our creative process.
INFO
Client: Puma
Creative Studio: Pretty Soon
Creative Direction: Ben Wright & Regan Matthews
3D Design & Motion: Matthew Lawless
3D Modeling: Lukasz Szeflinski
3D Texturing: Luca Dante
Music: Dabow
Producer: Louella Campbell