Twins 2021 Campaign

INFO

Client: Minnesota Twins

Production Company: Los York

CCO, Director: Seth Epstein

ECD: Scott Hidinger 

COO: Thomas Simmons

Producer: Brian Keegan 

Senior Copywriter: Morgan Parfrey 

Senior Art Director & Design Lead: Laura Pol

Creative Designer: Radu Pose 

2D/3D Animation: Matthew Lawless

In the pursuit of injecting enthusiasm and vibrancy into the 2021 Twins season, our project aimed to craft a captivating and lively motion language.

The objective was not just to create animations but to establish a cohesive motion language that resonated with the spirited atmosphere of the Twins' season.

Striking the right chord between an energetic vibe and a recognizable visual theme required careful consideration, ensuring that the motion language remained dynamic while aligning seamlessly with the Twins' brand.

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