Twins 2021 Campaign
INFO
Client: Minnesota Twins
Production Company: Los York
CCO, Director: Seth Epstein
ECD: Scott Hidinger
COO: Thomas Simmons
Producer: Brian Keegan
Senior Copywriter: Morgan Parfrey
Senior Art Director & Design Lead: Laura Pol
Creative Designer: Radu Pose
2D/3D Animation: Matthew Lawless
In the pursuit of injecting enthusiasm and vibrancy into the 2021 Twins season, our project aimed to craft a captivating and lively motion language.
The objective was not just to create animations but to establish a cohesive motion language that resonated with the spirited atmosphere of the Twins' season.
Striking the right chord between an energetic vibe and a recognizable visual theme required careful consideration, ensuring that the motion language remained dynamic while aligning seamlessly with the Twins' brand.